Digital Marketing Course in Hyderabad
- Expert Trainer with 8+Years of Experience
- 1 hr Class daily (Monday to Friday)
- Interview Guidance until You get Placed
- Lifetime Access to LMS with class recordings
- Mock Interviews + Resume preparation
- 100% Placement & Job Support
Digital Marketing Course in Hyderabad(Online Course)
Next batch Details
| Trainer Name | Mr. Ravi Varma (Certified Trainer) |
| Trainer Experience | 10+ Years |
| Course Duration | 3 Months |
| Timings | Monday to Friday (Morning to Evening) |
| Next Batch Date | 27th November 2023; 09:00 AM |
| Training Modes | Â Online / Offline |
| Call us at:Â | +91 95050 07755 |
| Email us at:Â | info@lampinstitute.in |
| Demo Class Details:Â | ENROLL FOR A FREE DEMO CLASS |
Digital Marketing Course in Hyderabad
Course Topics
1. What is Marketing? – Understanding Definitions & Meaning in detail.
2. 4 P’s of Marketing – Marketing Mix and Its importance
3. Types of Online Business and their Objectives.
4. Definitions of Branding, Marketing, Advertising, Promotions and Sales
5. Market Segmentation, Targeting and Positioning. (STP)
6. Real World Case Study Example.
1. What is Digital Marketing?
2. Types of Digital Marketing
3. Digital Marketing Vs Traditional Marketing
4. Traditional Marketing Funnel
5. Digital Marketing Funnel
6. What are Impressions?
7. Brand/Product Visibility
8. What is CTR & How is it calculated?
9. What is Traffic?
10. Types of Traffic based on the source
11. Types of traffic based on the Audience
12. Difference between targeted traffic & non-targeted traffic
13. What are leads?
14. What are sales?
15. What is Visitor Engagement?
16. How to increase Visitor Engagement?
17. What is Bounce Rate?
18. How to decrease bounce rate?
19. How to convert Traffic into Leads or sales
1. Different ways to earn money online from websites.
2. Different ways to earn money online using videos.
3. Importance of blog in making money online.
4. What is Google Adsense
5. How to get your website approved for Google Adsense
6. Determining Ad positions and earning money from Adsense.
7. How to earn money by Making Vidoes and uploading them on Youtube Vidoes
8. YouTube Adsense and tricks to get get your channel monetised
9. Other monetisation methods on Youtube
10. Earning money from Youtube even before YouTube Monetization
11. Earning Money From Affiliate Marketing
12. Step by Step process on how to earn money from Affiliate Networks.
13. More ways to monetize video content online -Skillshare, Udemy &more
1. What is a web Browser? & types of browsers
2. Difference between browsers and Search Engines.
3. What is a webpage?
4. what is a website?
5. What do you need to create a website?
6. What is a Domain names?
7. What are Domain extensions?
8. How to choose a domain name for your website?
9.How to buy a domain name?
10. What is a hosting space/server?
11. Different types of hosting
12. Which type of hosting to buy?
13. How to choose a best hosting provider?
14. Buying Hosting online.
1. What is CMS?
2. Why WordPress?
3. How to install WordPress on Locol host (Your personal computer)?
4. How to install wordpress on Server?
5. WordPress Dashboard Breif
6. What are Pages?
7. What are Posts?
8. Difference between pages and posts?
9. How to create a Page and a Post?
10. What are categories?
11. How to create categories?
12. How to create different types of menus in WordPress?
13. Different types of Widgets and their usage
14. What is a Theme and Its Importance
15. How to install a theme and activate it?
16. How to choose the Right Theme for your website?
17. What are Plugins? and their Importance
18. How to allow / block the crawling for your website?
19. Page Builder plugins for designing custom pages
20. How to design a home page?
21. How to create a blog?
22. How to create Contact forms and registration forms on your website?
23. How to create an E-commerce website for free?
24. How to integrate a Payment Gateway (adding payment links) to your website?
25. How to build a sales funnel on WordPress?
26. How to optimise images on your website?
26. How to optimise your website for loading fast?
27. How to handle your website security?
28. How to maintain backups for your website?
29. List of very important plugins that are must for a website
30. Changing URL structrue for SEO purpose.
31. Add live chat options to your websites
1. What is SEO?
2. Different types of SEO
3. What are the advantages of SEO?
4. Disadvantages of SEO
5. What is SERP?
6. Understand Search Results
7. How google works in the backend?
8. What is Crawling?
9. What is Indexing?
10. Rank Math Algorithm and importance of relevancy
11. What is Google Sandbox?
12. Does Google Sandbox Exist?
13. Google Algorithm updates.
14. Special note on Panda, Penguin, Hummingbird updates.
15. Note Latest Bret Update & Upcoming Web Vitals Update.
16. Step by Step process on how to do SEO for a new website?
1.What are Keywords?
2.Different types of Keywords for SEO purpose.
3.Differentiating keywords based in user intentions.
4.What is search volume? and its importance.
5.What are LSI keywords?
6.What are intent defining keywords
7.differnce between money making keywords and informational keywords
8.How to get new keyword Ideas using google
9.Tools to use for more keyword ideas/
10.How to find search volume and tools to use?
11.Keywords Research Process
12. How to find profitable keywords for your business?
13. How to analyse difficulty of keyword?
14. How to analyse competitor keywords?
15. Deciding on keywords to target.
16. How to create strategies on how to outrank your competitors?
1. Generating content ideas
2. Forming a content framework/blueprint
3. Essential elements that your content should contain.
4. How to proofread or check the conetnt for grammatical errors
5. What is Plagiarism?
6. How to check the plagiarism of the content.
7. Best practices in content writing
1.Fundamental ON Page Factors.
2.How to write SEO optimised title for your web Page/Post.
3.How to write attractive and description to get more clicks.
4.Best practices in writing page/post URLs to rank better
5.How to optimise the different types of Headings
6.The core content optimisation principles.
7.How to use LSI keywords, synonyms and intent words for better rankings
8.Structring your webpage and prioritising content for SEO
9.How to optimise Images on the website for image rankings.
10.Importance of image file name, Image Alt tag and its size.
11.Optimisng content for visual search appearence
12.Importance of questioning words & FAQs on your page/post.
13.Importance of videos and optimising videos on the page/post.
14.How to use SEO tools to cross check the on page factors implementation.
1. Basics of Technical SEO
2. Website Structure & navigation optimisation for SEO
3. Indexability of the website.
4. Tracking and fixing indexing errors.
5. Importance of Internal linking in SEO
6. Impact of Page Speed on SEO
7. Using GT Metrix & Lighthouse for speed reports.
8. Importance of UX Signals for SEO
9. Core web vitals and their importance
10. Robots.txt & Sitemap.xml creation.
11. HTTPS & Website Security
12. Tracking and fixing broken links
13. custom 404 page
14. Importance of mobile responsiveness & mobile compatibility.
15. Touch friendly factors to boost UX and site rankings.
16. Other Technical Aspects to monitor
1. What are rich snippets.
2. Different types of rich snippets.
3. How to optimise content for different types of featured snippets.
4. How to create site link snippet
5. how to create product, rating, review snippets
6. FAQ Snippets and their benefits
7. Importance structred data tables on webpages/posts.
8. Other types of snippets and their optimisation techniques
9. Creating AMP pages and their benefits
1. What is OFF Page SEO?
2. Difference between ON Page and OFF Page
3. Why is OFF Page SEO important?
4. Backlinks and their importance
5. What are backlinks
6. Types of backlinks
7. Do’s & Don’ts in Link Building
8. Importance of Anchor text in link building
9. What is domain authority?
10. How to check a websites domain authority?
11. How to increase a websites domain authority?
12. What is spam score
13. How to check for your websites spam score
14. Getting High quality Backlinks
15. Email marketing for backlinks
16. Link Building strategies
17. Advanced techniques in Link building
18. Unnatural links and their disadvantages
19. Monitoring Link Profile of your website
20. Maintaining Link health to avoid penalities
21. Process to remove spam links using disavowing tool
22. Establishing Brand Signals to boot rankings
23. EAT & their value
24. Other Key OFF Page techniques
1. Basics of Local SEO – What, why, how
2. The Map Pack – understanding the local seo results.
3. Keyword Research for Local SEO
4. Create a listing on Google My Business (GMB)
5. Key optimisation factors in GMB
6. Product listing, Services listing in GMB
7. GMB website builder tool.
9. Importance of images optimisation and posts in GMB
10. What are NAP Citations
11. Importance of citations in Local SEO
12. Key local SEO Ranking factors
13. Importance of Social Presense & check-in’s for local seo
14. Importance of Online reputation Management for Local SEO.
1. What is Google Search Console?
2. Importance and uses of Google Search Console (GSC)
3. How to integrate your website with GSC?
4. Different types of website verification methods?
5. Setting Geo-target locations.
6. Analysing keywords, their positions and CTR’s
7. Comparing results over time of different keywords
8. Filtering keyword analysis over countries, devices and more.
9. Check for indexability
10. How to request for page indexing
11. How to check for snippets and errors.
12. Fixing crawl errors.
13. Monitor and fix mobile responsive errors.
14. Monitoring and fixing Web load speed issues.
15. Monitoring and fixing page not found errors.
16. How to use GSC for more keyword oppurtunities and idea
1. How to earn money from SEO
2. New website SEO step by step process
3. SEO Optimisation check list
4. Creating SEO Performance report
5. SEO Interview Questions
6. Free SEO tools list
7. Paid SEO tool exposure
8. SEO Ebook & Material
9. SEO site Audits
1.What is SEM?
2.Difference between SEO & SEM?
3.Inorganic Search Results
4.Introduction to Google AdWords & PPC Advertising
5.Setting up a Google AdWords Account
6.Adwords Dashboard overview & Walkthrough
7.Types of networks in Google Ads
8.Different types of campaigns
9.Types of Ads
10.How to create a Text Ad
11.Different types of text ad extensions.
13.Do’s and Don’ts in text Ads
14.Google Ads Account Structure
15.Types of cost models in Google Ads
16.Different types of keywords in Google Ads.
17.How Google Ads define Ad positions
18.Factors that influence Quality Score.
19.How to increase your Ads Quality score.
20.Creating High Quality Landing pages
21.Different types of bidding stratagies
22.How google Bidding/Auction works
23.Key terms in Google Ads – Impressions, clicks, CTR, Avg CPC, Conversions, Conversion rate, Cost, Cost per conversion, Impression rate, Avg cpm, Avg cpv, conversion value, conversion value per cost.
24.How to launch a search campaign
25.Choosing Campaign objective, Campign and Ad Types.
26.Naming a Campaign
27.Choosing a network
28.Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting
29.Getting your Ad budgets right
30.Creating Ad Groups.
31.Creating Adcopies.
32.Types of Display Ads
33.Launching a display campaign
34.Types of Video Ads
35.Launching a video campaign
36.Ad optimisation score and tips to improve
37.Conversion tracking
38.Generation Google Ads Reports
1.Introduction to Google Analytics
2.How Google Analytics works?
3.How to set up Analytics Account for your website
4.Google Analytics Dashboard
5.Analysing Audience
6.Analysing website traffic Sources/Channels
7.Analysing Audience Demographics
8.Analysing traffic Behavioural flow
9. Analysing traffic location & Languages
10.Goals and Conversions
11.How to set up Goals?
12.Types of Goals
13.How to Integrate AdWords and Analytics account?
15.How to set up Filters?
16.How to generate reports in Google Analytics?
1.What is Email Marketing?
2.Email Marketing Basics
2.Advantages of Email Marketing.
3.Types of Email Marketing
4.Do and Don’ts in Email Marketing.
5.Email Marketing Platforms – tools.
6.using email marketing tools for Lead Generation.
7.Auto-Responders.
8.Designing Newsletters.
9.Creating mailing sequences
10.Generating sales from Email Marketing – Product sales, Affiliate sales
11.Avoiding spam folder – Double option.
12.Bulk Emailing.
13.Best practices to send bulk emails.
14.Reports Metrics and Analysis.
15.A/B Testing & Improving ROI.
16.Mail blast
17. Best tool for bulk mailing
18.Writing subject lines for high CTR
1.Social Media and Its Importance in Digital Marketing.
2.SMM Vs SMO.
3.Introduction to Facebook.
4.Facebook account setup.
5.Facebook for Personal Account and Its Elements.
6.Creating a post.
7.Facebook Page for businesses.
8.Different Types of Business pages offered by Facebook.
9.Profile Pic and Cover photo dimensions for pages.
10.Types of Posts and Statistics.
11.Hashtags and its advantages.
12.Facebook Page Designing.
13.Engaging Fans and Increase the Likes.
14.Page management options.
15.Facebook Events creation.
16.Facebook Insights.
17.Facebook Groups.
18.Facebook groups & types of groups
19. Importance and advantages of running a community on Facebook
1.Introduction to Facebook Advertisements.
2.Difference between Facebook Advertising and Google Search Advertisements.
3.Types of Promotions with Facebook Advertisement.
4.Targeting the Audience.
5.Advanced Audience Targeting.
6.Ad Formats.
7.Conversion Tracking.
8.Integrating Facebook Pixel with your website
9. Retargeting on Facebook.
10.Understanding Facebook’s ads account structure
11. Creating landing Pages/Funnels for Ads.
12.Important tips and tricks to create successful landing pages/funnels.
13. Understanding campaign Structure and their objectives.
14. Running different types of campaigns on Facebook.
15. Different types of targeting on Facebook
16.Age, gender, location, Behaviour, interest and other demographics based audience targeting.
17. Other different types of targeting
18. Optimizing and Spending controls
19. Ad copy creation techniques and types.
20. Ad creative design and types.
21. Creating and setting up Pixel
22. Custom conversion tracking
23. Attributions
24. Audience Retargeting
25. Remarking with custom audience
26. Remarking with Lookalike audience
27. Creating campaign with lookalike audience
28. Metrics & Optimizations
29. How to handle negative comments on Facebook Ads
30. Scaling Facebook Ads – Scaling with Audience expansion, Ad set scaling , CBO scaling , Ad account , Sniper method
31. How to work as a Freelancer running Ads for clients
- Introduction to messenger marketing
- Tools for Messenger Marketing
- Messenger Bots
- Running Messenger Ads
- Building Messenger Subscribers
- Messenger Broadcasts
- Messenger Segmentation
1.What is Instagram Marketing
2.Why should you use Instagram for your business
3.How to increase followers on Instagram
4.Tips to get good Engagement on Instagram
5.Best Instagram Marketing Tactics
6.Instagram Hashtags
7.Instagram Stories & their importance
8.60seconders on Instagram – Instagram Video Ads.
9.Instagram paid advertising
10. IGTV and its importance
1.Introduction to Twitter.
2.Twitter for Brand building.
3.Creating a Twitter profile.
4.Fan Engagement on Twitter.
5.Twitter HashTags.
6.Choosing Hashtags for your business?
7.Engaging users on Twitter.
8.Integrating Twitter with other social media networking sites.
1.Introduction to Linkedin.
2.Linkedin for SEO.
3.Benefits of LinkedIn Network.
4.LinkedIn Profile Creation.
5.Optimizing the profile.
6.Skills and Endorsements.
7.Recommendations on LinkedIn.
8.Adding new connections.
9.LinkedIn Posts.
10.LinkedIn Groups.
11.Finding Jobs on LinkedIn.
12.Creating a business page on LinkedIn.
13.Linkedin business page customization.
14.LinkedIn Page Posts.
15. Retargeting Profile views
16. Retargeting Linkedin Marketing
17. Leads Generation in Linkedin
18. Types of Ads in Linkedin
19. Different types of Ads in Linkedin
20. Different types of campaigns and objectives
21. Audience targeting
22. Adformats & Placements
23. Budget & scheduling
24. Conversion tracking
25. Linkedin Audience network
26. Lookalike Audience
27. Custom Audience
1.Exploring content ideas
2.Content research
3.Tips to write good quality content
4.Content Spinning techniques
5.Plagiarism check for content
6.readability check for content
1.What is Quora?
2.Creating a Quora profile
3.Generating Leads from Quora
4.Questioning in Quora
5.Answering in Quora
6.Being Anonymous
7.Quora Blog
8.Best Quora techniques for marketing your business.
9.Running paid Ads on Quora
1.Introduction to Affiliate Marketing.
2.How Affiliate Marketing Works?
3.Earning Money from Affiliate Marketing.
4.Affiliate Marketing Networks.
5.Affiliate Marketing Niches research
6.Affiliate Marketing execution & Tips
7.Affiliate Marketing Tools.
8.Best proven strategies to make money from Affiliate Marketing.
9.Live Case Studies.
10. Amazon Affiliate Network – Physical Products – India & US
11. Impact Affiliate Network – Digital Products & Services
12. Admitad Affiliate Network
13. Other Popular Affiliate Network – Click bank , JV-zoo, Commission Junction
14. Affiliate marketing execution & tips
15. Affiliate Marketing tools
16. Best proven strategies to make money from Affiliate marketing
1.YouTube Marketing Introduction.
2.Creating Channel on YouTube.
3.Types of Videos.
4.Uploading video.
5.YouTube Video SEO.
6.Annotations and End Cards.
7.How to use Playlists.
8.Understanding Copyrights and Spam.
9.YouTube Creator Studio Dashboard.
10.YouTube Analytics.
11.YouTube channel Suspension, Policy Violation rules.
12.How to create different types of videos
13. Screen recording tools
14. Video making tools
15. Video editing tools
16. How to upload videos on YouTube
17. YouTube SEO ranking factors
18. Keyword Research for YouTube
19. YouTube Title , description , Tags optimization
20. How to design attractive thumbnails
21. End screens and cards
22. How to use Playlists
23. YouTube SEO tools for Ranking
24. Understanding Copyrights and claims
25. Making Money from YouTube
26. YouTube Adsense Monetization Tricks & Tips
27. YouTube Partner Program YPP approval
28. YouTube comment moderation
- What is a brand ?
- Brand story
- Brand Focus
- Brand Positioning
- Difference between Personal brand & organizational brand
- Step by step process of personal brands
- Branding Themes – Color Strategies
- Structuring your brand
- Branding on Social Media
- Measuring Brand Success
1.Best Freelancing sites.
2.Creating a profile in Freelancing websites.
3.Applying for works on freelancing websites.
4.Tips for getting projects on Freelancing websites.
5. Establishing network to get freelancing projects
6.Writing professional email to clients.
- Basics of Entrepreneurship
- Finding & Testing Business idea
- Entrepreneurship Foundations
- Creating Buisness plan
- Raising Funds for Startup
- Types of companies in India
- Payment Gateways India & Foreign
- What is whatsapp marketing
- Advantages & Importance whatsapp marketing
- Why is Whatsapp marketing so effective
- How to do Whatsapp marketing
- Bulk Whatsapp marketing tools
- Send messages to unsaved contacts
- Writing Attractive copies for Whatsapp marketing
- Best practices in Whatsapp marketing
1.What is SMS marketing
2.Advantages & Importance of SMS Marketing
3.why is sms marketing so effective
4.How to do SMS marketing
5.What are Bulk SMS
6. Best practices
7. Do’s and Don’t in SMS marketing
1.What is E-commerce website?
2.Difference between E-commerce website & Normal website
3.Importance of security for E-commerce website – SSL Security
4.E-commerce on WordPress – WooCommerce
5.Payment gateway integration.
6.Facebook marketplace sales.
1.AHrefs
2.SEMRush
3.MOZ
4.Canva/Crello
5.WOO Rank
6.Keyword Tool
7.Alexa
8.Ubersuggest – Pro
9. Page builders in WordPress elements Kit & Brizzy Pro
10. WordPress Image Optimizations – ShortPixel Pro
11. WordPress Plugin – Rankmath Pro
12. WordPress Backups – WPVivid
13. Liguix & Grammarly
14. Keyword tool.io
15. Frase – SEO conten research and content generation
16. Labricka – SEO Audit tool
17. Beacon & Designer – Ebook creator
18. Publer , Social Bee, Content Studio – Social Media
19. Vid IQ & Tube Buddy – Video marketing
20. Mailchimp & Krim mail – email marketing
21. Keyword Planner
22. Pably – Automations
23. Botstar – Message marketing
24. Microsoft clarity – user behavior
25. Loom/Clapboard/ Bcast – Screen Recorders
26. Vidnami/ Invideo – Video making
27. Web signals – Online Reputation Management
- Notes/PPT’s / Material – Ebook
- Interview Questions Pdf
- Sample Resumes
- Free Themes and plugins.
- List of websites to follow for updates
- List of Websites for SEO Backlinks
- Access to Digital Brolly’s Private Facebook Group
- Job Openings updates
- Paid Plugins and Plugins Access
1.Interview Questions
2.Resume Preparation
3.Digital Marketing Terminology
1.Google Adwords certification
2.Brolly Course completion certificate
3.Internship Certificate with brolly
4.1 Year work Experience certificate**
5. Google Ads search certification
6. Google Ads Display certification
7. Google Ads Video certification
8. Google Ads Measurement certification
9. Hubspot Certifications
Digital Marketing Course in Hyderabad
Key Points
Comprehensive Curriculum
In-depth coverage of Digital Marketing concepts, encompassing a range of topics such as SEO, SEM, social media marketing, email marketing, content strategies, analytics, and various communication channels.
Simulation Tools and Software
Access to simulation tools and software platforms is provided, allowing students to simulate and test their digital marketing strategies within a virtual environment before implementing them on live platforms.
Continuous Assessment and Feedback
Regular assessments and constructive feedback to help students track their progress, identify areas for improvement, and reinforce their understanding of key concepts.
Soft Skills Training
Integration of soft skills training sessions, focusing on communication, teamwork, problem-solving, and other interpersonal skills essential for a successful career in the industry.
Internship Opportunities
Facilitation of internship programs or partnerships with companies, allowing students to gain practical experience in a real-world work environment.
Lifetime Access to Course Material
Provision of lifetime access to course materials, resources, and updates, enabling students to revisit the content and stay ahead of industry developments even after completing the program.
Personalized Mentorship
Individualized guidance from mentors or instructors to address specific questions, challenges, and career goals.
Certification
A recognized certification upon completion of the training program, which can be valuable for job applications and career advancement.
Industry-Relevant Projects
Opportunity to work on industry-relevant projects to develop practical skills and enhance problem-solving abilities.
What is Digital Marketing?
Digital marketing is the use of online channels, like social media and search engines, to promote products or services.
It involves creating and sharing content to engage and connect with a target audience through digital platforms.
Email marketing is a key component, where businesses send tailored messages to potential customers to build relationships and drive sales.
Search Engine Optimization (SEO) is employed to enhance a website's visibility on search engines, increasing organic traffic.
Pay-per-click (PPC) advertising allows businesses to place ads on search engines and websites, paying only when users click on them.
Mobile marketing focuses on reaching and engaging users on smartphones and other mobile devices, adapting strategies for the mobile-driven audience
Objectives
The objective of the Digital Marketing course is to equip participants with a comprehensive understanding of key digital marketing concepts and strategies. Through a dynamic curriculum, the course aims to impart practical skills in search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content creation, and analytics. Participants will gain the ability to develop and implement effective digital marketing campaigns, using industry-relevant tools and techniques.
- Understand the fundamentals of digital marketing and its diverse strategies.
- Learn to optimize websites for better visibility on search engines (SEO).
- Develop skills to effectively utilize social media for brand promotion (SMM).
- Gain knowledge in creating and managing successful pay-per-click advertising campaigns (PPC).
- Acquire the ability to measure and analyze digital marketing performance using relevant tools.
- Explore emerging trends and technologies in digital marketing for staying ahead in the field.
Prerequisites of Digital Marketing
- Having a good understanding of basic computer skills is essential for digital marketing training.
- Familiarity with the internet and basic online navigation is important for digital marketing training.
- Having an interest in marketing principles and strategies can be beneficial for understanding and applying digital marketing concepts.
- Possessing analytical skills to interpret data and draw insights from digital marketing campaigns can enhance the effectiveness of the training.
Who Should Learn the course?
- Aspiring and existing marketing professionals can enhance their skills and learn about digital marketing techniques to widen their career opportunities.
- Business owners who want to improve their online presence, increase brand awareness and attract more customers can benefit from digital marketing training.
- Designers, content writers, and other creative professionals can learn how to create compelling marketing content that resonates with their target audience.
- Entrepreneurs who want to start their own online businesses and market their products or services can gain the necessary skills through digital marketing training.
- Job seekers who want to pursue a career in digital marketing can acquire relevant skills and boost their employability by enrolling in digital marketing training.
- Students with an interest in digital marketing can benefit from digital marketing training and gain valuable insights into the industry.
Digital Marketing Course Outline
Begin by understanding the fundamentals of digital marketing, exploring its various channels and applications.
Dive into social media marketing, learning how to create and manage effective campaigns on platforms like Facebook, Instagram, and Twitter.
Explore the art of search engine optimization (SEO), discovering techniques to enhance website visibility and improve organic search rankings.
Delve into the world of pay-per-click (PPC) advertising, gaining practical skills in creating and managing successful ad campaigns.
Learn the essentials of email marketing, from crafting impactful messages to managing email campaigns that drive engagement.
Understand the importance of analytics tools, acquiring the skills to analyze data and make informed decisions for digital campaigns.
Explore mobile marketing strategies, adapting marketing efforts to effectively reach and engage users on mobile devices.
Conclude the learning path by developing a comprehensive digital marketing strategy, integrating the skills acquired throughout the course for real-world success.
Course Overview
Discover the world of digital marketing with Lamp Institute’s course in Hyderabad! Our course is designed to help you understand the basics and advanced strategies of Digital marketing. Starting with the basics, you’ll learn how to run effective campaigns on social media platforms like Facebook and Instagram. We’ll also cover important topics like making your website more visible on search engines, creating engaging content, using online ads, and sending impactful emails. You’ll get hands-on experience and practical skills to confidently navigate the digital world.
At Lamp Institute, we believe in practical learning. Our course isn’t just about theory—it’s about giving you the skills to succeed in real-life situations. We’ll wrap it up by helping you create a complete digital marketing plan. Whether you’re already in marketing and want to boost your skills or you’re new to digital marketing, Lamp Institute’s course in Hyderabad will prepare you to succeed in Digital Marketing.
Placement Program
Lamp Institute in Hyderabad ensures strong placement support for its Digital Marketing training participants, bridging the gap between education and employment. The program includes personalized career guidance, resume building, and interview preparation sessions, backed by a vast network of industry partners. Ongoing support, including job fairs and networking events, reflects Lamp Institute’s commitment to empowering students for success in the competitive digital marketing landscape.
Modes of Training
Classroom Training
- In-person Instruction
- Interactive Learning
- Hands-on Exercises
- Group Collaboration
- Real-time Feedback
- Structured Curriculum
Self-Paced Videos
- On-demand Learning
- Flexible 24/7 Availability
- Multimedia Content
- Self-assessment
- Daily Class Recordings
- Live Projects
Corporate Training
- Customized Programs
- On-site or Virtual Options
- Live Projects
- Daily Class recordings
- Team-building Exercises
- Industry Experts
Career Opportunities
01
Digital Marketing Manager
Overseeing the overall digital marketing strategy and managing the team responsible for executing campaigns across various channels.
02
SEO Specialist
Optimizing website content and structure to improve search engine rankings and increase organic traffic.
03
Social Media Manager
Creating and implementing social media strategies, managing social media accounts, and engaging with the audience to enhance brand presence.
04
Content Marketing Specialist
Developing and executing content strategies, creating compelling and relevant content for various digital platforms to attract and retain the target audience.
05
PPC (Pay-Per-Click) Specialist
Managing paid advertising campaigns, including Google AdWords and social media ads, to drive targeted traffic and achieve specific business goals.
06
Email Marketing Manager
Planning and executing email marketing campaigns, including creating newsletters, segmentation, and analyzing campaign performance.
07
Analytics Manager
Utilizing analytics tools to track, measure, and analyze the performance of digital marketing campaigns, providing insights for optimization.
08
Digital Marketing Analyst
Conducting market research, analyzing data trends, and providing actionable insights to inform strategic digital marketing decisions.
09
E-commerce Specialist
Managing online sales platforms, optimizing product listings, and implementing digital marketing strategies to drive sales for e-commerce businesses.
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Inbound Marketing Specialist
Developing and implementing inbound marketing strategies that focus on attracting, engaging, and delighting customers through content, social media, and other channels.
Skills developed Post Digital Marketing Course in Hyderabad
01
Proficiency in leveraging social media platforms like Facebook and Instagram for effective marketing campaigns.
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Ability to design and implement engaging email marketing campaigns, fostering effective communication with the audience.
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Understanding of search engine optimization (SEO) techniques to enhance website visibility and improve organic search rankings.
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Knowledge of mobile marketing strategies, adapting approaches to reach and engage users on various mobile devices.
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Ability to craft compelling content for diverse digital platforms, mastering the art of content marketing.
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Proficiency in utilizing analytics tools to measure and analyze the performance of digital marketing campaigns.
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Knowledge of creating and managing successful pay-per-click (PPC) advertising campaigns to drive targeted traffic.
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Experience in conducting A/B tests on various digital elements, including ads, emails, and landing pages, to analyze performance and refine strategies for optimal results.
Digital Marketing Certifications
Certifications in Digital Marketing serve as valuable credentials, attesting to an individual’s proficiency and understanding of key concepts within the dynamic digital landscape. These certifications, often provided by reputable organizations, not only add credibility to one’s resume but also demonstrate a commitment to staying current with industry trends. Acquiring these certifications is a strategic investment in professional development, offering the chance to learn new skills, validate existing knowledge, and ultimately, enhance career prospects by standing out in a competitive job market.
- Google Ads Certifications (Google Ads Search, Google Ads Display, Google Ads Video, Google Ads Measurement, Google Ads Mobile)
- Google Analytics Individual Qualification (GAIQ)
- HubSpot Content Marketing Certification
- Facebook Blueprint Certification
- Hootsuite Social Marketing Certification
- Microsoft Advertising Certification
Testimonials of Digital Marketing Course in Hyderabad
Benefits
Comprehensive Skill Development
Gain a diverse skill set encompassing SEO, social media marketing, email campaigns, analytics, and more, providing a well-rounded foundation for a successful digital marketing career.
Industry-Relevant Knowledge
Acquire up-to-date insights into the latest trends, tools, and strategies employed in the digital marketing field, ensuring alignment with current industry standards and best practices.
Career Advancement Opportunities
Enhance your professional profile with a specialized skill set, increasing your marketability and opening doors to diverse career opportunities within the expansive digital marketing domain.
Practical Application of Concepts
Engage in hands-on projects and simulations that allow you to apply theoretical knowledge to real-world scenarios, facilitating a deeper understanding of digital marketing practices.
Networking and Collaboration
Connect with industry professionals, instructors, and fellow students, fostering a valuable network that can provide insights, mentorship, and potential career opportunities.
Certification Credibility
Earn industry-recognized certifications upon course completion, bolstering your resume and signaling to employers that you possess the expertise and skills needed to thrive in digital marketing.
Market Trend in Digital Marketing
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The market trend of digital marketing is witnessing a continuous rise, as businesses increasingly shift their focus to online platforms for promotion.
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With the growing reliance on social media, digital marketing plays a pivotal role in connecting businesses with their target audiences.
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Mobile marketing is a prominent trend, reflecting the surge in mobile device usage and the need for mobile-friendly marketing strategies.
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Video content is gaining momentum, with platforms like YouTube and TikTok becoming essential for brands to engage audiences effectively.
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Personalization in digital marketing is on the rise, as businesses tailor content and experiences to meet the specific preferences of individual consumers.
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Artificial intelligence and automation are shaping the future of digital marketing, streamlining processes and enhancing the efficiency of campaigns.
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E-commerce integration within digital marketing strategies is becoming increasingly prevalent, as businesses leverage online platforms to drive sales and customer engagement
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The demand for professionals with expertise in data analytics and interpretation is growing, emphasizing the importance of measuring and optimizing digital marketing efforts.
Digital Marketing Course in Hyderabad
Our Accomplishments
Frequently Asked Questions
The training covers a comprehensive range of topics, including SEO, social media marketing, content marketing, PPC advertising, web analytics, email marketing, and more.
The duration of the program is typically around 2-3 months, depending on the specific course you choose.
No, there is no specific eligibility criteria. The training is open to anyone interested in learning digital marketing, irrespective of educational background or prior experience.
Yes, Lamp Institute offers both in-person and online training options for their Digital Marketing courses, allowing you to choose the mode that suits you best.
Yes, Lamp Institute believes in a hands-on approach, and their training includes practical projects and assignments to apply the knowledge gained during the course.
Yes, Lamp Institute offers certifications to students who successfully complete the Digital Marketing training, which are recognized by employers in the industry.
Lamp Institute provides additional support, including career guidance and job placement assistance, to help students kickstart their careers in digital marketing.
Yes, the trainers at Lamp Institute are industry experts with extensive experience in digital marketing and bring practical insights to the training program.
Absolutely! Lamp Institute encourages an interactive learning environment, where students can interact with trainers, ask questions, and receive clarifications.
To enroll, you can visit the Lamp Institute website, fill out the enrollment form, and follow the instructions provided to complete the registration process.
